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Logo and Usage Guidelines

Logo and Usage Guidelines

Logo and Usage Guidelines

Page Content

Logos

Full-color logo examples

Logo Only

full color MeL logo

Logo with "Michigan eLibrary"

full color logo with Michigan eLibrary

Logo with tagline

Color logo with tagline


Usage Guidelines

Minimum size

example of minimum printed logo size

To maintain legibility, the minimum size of the logo for printed materials is based on the overall width being no less than 1" wide. 

Minimum padding

Example of padding around logo

A minimum amount of padding equal to the width of the counterspace in the lowercase "e" should be maintained around all sides of the logo. Other information such as copy, images, or graphic elements should not overlap the logo's clear space.

Proportional Scaling

When scaling the logo up or down, it should be done proportionately. For instance, the logo should never be stretched 200% horizontally and 150% vertically, nor rotated in any way. Proportional resizing can be done by holding the shift key while dragging to resize. 

Examples of improper logo resizing

Colors

Colors

Blue

This is the general use color.

Blue Color Codes

 

  • CMYK: 100/35/0/0
  • RGB: 0/110/182
  • HEX: #006EB6
  • Pantone: 300U

 

Red

This is the primary color for Educators.

Red Color Codes

 

  • CMYK: 8/86/100/36
  • RGB: 143/42/20
  • HEX: #8F2A14
  • Pantone: 174C

 

Green

This is the primary color for Library Staff.

Green Color Codes

 

  • CMYK: 50/9/98/61
  • RGB: 73/100/27
  • HEX: #49641B
  • Pantone: 371C

 

Rust

This is the primary color for Kids.

Rust Color Codes

 

  • CMYK: 5/83/100/27
  • RGB: 173/77/27
  • HEX: #AD4D1B
  • Pantone: 1675 C

 

This project was made possible in part by the Institute of Museum and Library Services. Additional funding is provided by the State of Michigan and the Library of Michigan Foundation.

Library of Michigan Institute of Museum and Library Services Michigan Department of Education