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MeL Marketing Toolkit
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  • Work with your local media using sample Public Service Announcements (PSA's), press releases, and mass emails on various topics you can easily integrate with news about your library programs; more samples to be added in the future.
  • Order bookmarks, posters or brochures to display.
  • Add MeL buttons to your web site to "brand" the MeL databases.
Promote your library and MeL. Sustain MeL's future by using these tools.
Advocacy Plan - Mideastern Michigan Library Cooperative More
Mideastern Michigan Library Cooperative has an excellent example of an advocacy plan that would benefit any library.
Advocating In A Tough Economy Toolkit More
The American Library Association (ALA) has guides to talking to local government officials and legislators, outreach to the public, working with the media, networking and more that will help board mem...
ALA - American Recovery and Reinvestment Act 101 More
The American Library Association (ALA) is providing guidance on how libraries nationwide will be benefiting from the American Recovery and Reinvestment Act (ARRA) and what you'll need to know about th...
ALA Library Funding More
ALA compiles news reports of library funding impacts nationwide.
Beyond Recession: Libraries Lend a Hand More
June 11, 2009 the Today Show ran a segment on the important role libraries play during the recession. Use this link to demonstrate the value of libraries, especially in tough times.
In Recession, Libraries are Booming More
This video from the Feb. 2, 2009 edition of CBS News touts how libraries are being used more frequently even as funding is declining.
Libraries offer free relief in tough times. More
This NBC news report discusses the crucial role libraries play in tough economic times.
Library Trends database More
Use this database from Gannet News Service to search for trends affecting public library systems between 2002 and 2006; start with a state and then a county; includes comparison of systems.
Making Cities Stronger: Public Library Contributions to Local Economic Development More
Making Cities Stronger: Public Library Contributions to Local Economic Development adds to the body of research pointing to a shift in the role of public libraries -- from a passive, recreational read...
Michigan Libraries for the Future More
The Michigan Library Association (MLA)has created this advocacy site to serve as an easy way for library advocates to send their message to Lansing. By clicking on the "Write Your Legislator" button t...
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administered by the State of Michigan through the
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